777l Privacy Policy

1. Overview

777l ("we", "us", "our") is the operator of the online casino and sports betting platform accessible at 777l.io (the "Platform"). In the course of providing our services to players located in Bangladesh and other markets, we collect and process certain personal data about you ("Player", "User", "you"). This Privacy Policy explains what data we collect, the purposes for which we process it, the legal bases on which we rely, how long we retain it, who we may share it with, and the rights available to you.

We are committed to handling your personal data responsibly, transparently, and in accordance with applicable data protection principles. Our approach is grounded in the following core principles: data minimisation (we only collect what we genuinely need), purpose limitation (we only use data for the specific purposes disclosed in this policy), storage limitation (we do not retain data longer than necessary), integrity and confidentiality (we apply robust technical and organisational security measures), and accountability (we document our data processing activities and can demonstrate compliance on request).

This policy is written in plain English so that every player — regardless of their background or familiarity with legal language — can clearly understand how 777l treats their information. If any part of this policy is unclear, please contact our support team at [email protected] and a member of our team will explain it to you in English or Bengali.

2. Data We Collect

777l collects personal data through several channels: directly from you when you register an account, make a deposit, contact support, or participate in promotions; automatically through your use of the Platform; and occasionally from third-party verification and payment service providers. The categories of data we collect are described below.

2.1 Registration & Identity Data

When you create a 777l account, we collect your full legal name, date of birth, residential address (including city, district, and postal code within Bangladesh — such as a Dhaka, Chittagong, Sylhet, or Khulna address), email address, and chosen username. This information is essential to create and maintain your account and to verify that you meet our 21+ age requirement.

2.2 Know Your Customer (KYC) Documents

To comply with our identity verification obligations and to authorise withdrawals, we may collect copies of your National Identity Card (NID), passport, or driving licence; a recent proof of address document (utility bill or bank statement dated within three months); and documentation confirming ownership of your payment methods. KYC documents are stored in encrypted form and are accessible only to authorised verification personnel.

2.3 Financial & Transaction Data

We collect records of all deposits, withdrawals, and in-platform transactions associated with your account. For mobile money transactions (bKash, Nagad, Rocket, Upay), we store the transaction reference number, the registered mobile number used, the amount in Bangladeshi Taka (BDT), and the timestamp. For bank transfers, we store the bank name, transaction reference, and amount. We do not store full bank account numbers or mobile banking PINs.

2.4 Gameplay & Betting Data

We maintain a record of all bets placed, games played, session durations, wagering amounts, winnings, and bonus interactions on your account. This data is used to settle bets accurately, calculate bonuses, detect unusual patterns for responsible gaming purposes, and provide you with your full transaction history on request.

2.5 Technical & Device Data

We automatically collect certain technical data when you access the Platform, including your IP address, browser type and version, operating system, device type, screen resolution, referring URL, and pages visited within the Platform. This data helps us maintain Platform security, detect fraudulent access attempts, and optimise the Platform for the devices most commonly used by our players in Bangladesh.

2.6 Communications Data

If you contact 777l support via live chat or email, we retain a record of that correspondence including the subject matter, timestamps, and any attachments you provide. This data allows us to track the resolution of your queries and improve our support quality over time.

2.7 Marketing Preferences

Where you have opted in to receive promotional communications from 777l — such as bonus offers, seasonal promotions tied to BPL, IPL, Eid, or Pohela Boishakh, or game launch announcements — we store your communication preferences alongside your contact details. You may update or withdraw your marketing consent at any time via your account settings or by contacting [email protected].

3. How We Use Your Data

The personal data we collect is used strictly for the purposes described in this section. We do not use your data for any purpose that is incompatible with the original reason for collection without first obtaining your consent or establishing a new legal basis.

777l uses aggregated and anonymised gameplay and technical data to analyse Platform performance, identify popular games and betting markets among Bangladeshi players, and plan infrastructure improvements. Anonymised data cannot be used to identify you individually and is not subject to the same restrictions as personal data.

4. Legal Basis for Processing

Every processing activity carried out by 777l is supported by one or more of the following legal bases:

• Contractual necessity: Processing required to perform our contract with you — including account creation, bet settlement, payment processing, and withdrawal handling. Without this processing, we cannot provide the Platform services.
• Legal obligation: Processing required to comply with applicable laws and regulations, including anti-money laundering (AML) obligations, KYC verification requirements, and the retention of financial records.
• Legitimate interests: Processing carried out for 777l's legitimate business interests where those interests are not overridden by your rights — including fraud prevention, platform security monitoring, and aggregate analytics for service improvement.
• Consent: Processing based on your freely given, specific, informed, and unambiguous consent — primarily used for direct marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

5. Data Sharing & Disclosure

5.1 Payment Service Providers

To process your deposits and withdrawals, we share the minimum necessary transaction data with your chosen payment provider — bKash, Nagad, Rocket, Upay, or your bank (City Bank, BRAC Bank, Islami Bank, Sonali Bank, Dutch-Bangla Bank, or others). Each provider handles shared data under their own privacy policy and applicable financial services regulations. 777l does not share any additional personal data with payment providers beyond what is required to execute the specific transaction.

5.2 Identity Verification Partners

We may use third-party KYC and identity verification service providers to authenticate documents submitted during the verification process. These providers act as data processors under contractual arrangements that require them to handle your data securely and only for the purposes of identity verification on behalf of 777l. They are not permitted to use your data for their own commercial purposes.

5.3 Game Studio Providers

When you play a game hosted by a third-party studio (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi, or others), limited technical session data may be shared with the relevant studio to enable the game to function correctly. This data typically includes a session token and stake/result data. It does not include your name, address, or payment information.

5.4 Legal & Regulatory Disclosure

777l may disclose your personal data to law enforcement agencies, regulatory authorities, or courts where we are required to do so by law, by court order, or in response to a legitimate legal process. We will notify you of any such disclosure where we are legally permitted to do so.

5.5 Business Transfers

In the event that 777l undergoes a merger, acquisition, or sale of all or a substantial portion of its assets, your personal data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer via the email address associated with your account and will be given the opportunity to request deletion of your data prior to the transfer taking effect.

6. Data Retention

777l retains personal data only for as long as is necessary for the purposes for which it was collected, or as required by applicable legal and regulatory obligations. The following retention periods apply as a general guide:

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Where data cannot be immediately deleted due to backup cycles, it will be isolated from active processing and deleted at the next scheduled purge cycle.

7. Security Measures

Protecting your personal data from unauthorised access, alteration, disclosure, or destruction is a top priority at 777l. We have implemented a layered security framework that includes both technical controls and organisational policies.

7.1 Technical Controls

• TLS 1.3 encryption on all data in transit between your device and 777l servers.
• AES-256 encryption for sensitive data stored at rest, including KYC documents and financial records.
• Two-factor authentication (2FA) available to all players via SMS verification during the 777l Login process.
• Firewall and intrusion detection systems monitoring all inbound and outbound traffic for anomalous patterns.
• Regular penetration testing by independent security professionals to identify and remediate vulnerabilities.
• Strict access controls: Personal data is accessible only to authorised 777l personnel whose job function requires access. Access is logged and audited.

7.2 Organisational Controls

• All 777l staff with access to personal data receive mandatory data protection training.
• Data processing agreements are in place with all third-party service providers.
• A data breach response procedure is maintained to ensure swift containment and notification in the event of an incident.

8. Cookies & Tracking Technologies

777l uses cookies and similar tracking technologies to enable core Platform functionality, analyse usage patterns, and personalise your experience. A cookie is a small text file placed on your device by a website. Cookies do not give us access to your device beyond the data they store.

8.1 Types of Cookies We Use

8.2 Managing Cookies

You can control and delete cookies through your browser settings at any time. Disabling strictly necessary cookies will prevent you from logging in to your 777l account and using core Platform features. Disabling functional or analytical cookies will not prevent Platform access but may reduce the quality of your experience. Instructions for managing cookies are available in your browser's help section.

777l does not use third-party advertising or retargeting cookies. We do not share cookie data with advertising networks.

9. Your Rights

As a data subject, you have the following rights with respect to your personal data held by 777l. To exercise any of these rights, contact us at [email protected] with the subject line "Data Rights Request" and include your registered username. We will respond within 30 days.

Please note that certain rights are subject to limitations. For example, the right to erasure does not apply where 777l is required to retain data to comply with a legal obligation (such as AML record-keeping requirements) or to defend a legal claim. We will always explain the reasons for any limitation when responding to your request.

10. Third-Party Services

The 777l Platform integrates with third-party services to deliver a complete gaming and betting experience. These include game studios (Pragmatic Play, Evolution Gaming, NetEnt, Microgaming, Spribe, Ezugi), payment processors (bKash, Nagad, Rocket, Upay, and partner banks), and identity verification providers. Each of these third parties operates under its own privacy policy and data protection practices.

777l conducts due diligence on all third-party service providers before integration and requires contractual commitments to data protection standards as a condition of partnership. However, once data is transmitted to a third-party provider for the purpose of executing a transaction or delivering a service, that provider's own privacy policy governs the handling of that data. We encourage you to review the privacy policies of any third-party payment or game services you use in conjunction with the 777l Platform.

The Platform may contain links to informational pages within the 777l domain. We do not link to external websites, and we are not responsible for the privacy practices of any website outside the 777l.io domain.

11. Minors & Age Policy

As part of the account registration process, every applicant must confirm that they are 21 years of age or older. We verify this declaration through our KYC identity verification process, which requires submission of a valid government-issued ID confirming date of birth. Any account found to belong to a person under 21 will be immediately suspended, all associated funds will be frozen pending investigation, and the personal data collected during registration will be securely deleted in accordance with applicable legal obligations.

If you are a parent or guardian and believe that a minor has registered an account on the 777l Platform using false age information, please contact us immediately at [email protected] with the subject line "Minor Account Report". We will investigate the report promptly and take all necessary action, including account closure and data deletion, within 72 hours of confirmation.

777l supports the use of parental control software to help prevent minors from accessing online gambling platforms. We recommend tools such as NetNanny, Cybersitter, or the parental controls built into your internet service provider's router settings as additional safeguards in households where minors are present.

12. International Data Transfers

777l primarily serves players in Bangladesh and processes the majority of data within infrastructure serving the South and South-East Asian region. Where data is transferred to servers or service providers located outside Bangladesh — for example, to cloud infrastructure providers or international game studios — 777l ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this policy.

Safeguards for international transfers may include: contractual data protection clauses agreed with the recipient entity; data processing agreements that impose equivalent security and access control obligations; and technical measures such as end-to-end encryption that protect data in transit regardless of the jurisdiction through which it passes.

If you would like more information about the specific safeguards applied to any particular international transfer of your data, please contact [email protected] with your request and we will provide the relevant details within 14 days.

13. Changes to This Privacy Policy

777l reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, Platform features, legal obligations, or applicable regulations. The date of the most recent revision is shown at the top of this page under "Last Updated".

Where a change is material — meaning it significantly affects your rights or the way we process your personal data — we will notify you by email to the address registered on your account at least 14 days before the change takes effect. For minor or administrative changes (such as clarifications of existing practices or corrections of typographical errors), we may update the policy without separate notification, relying on the "Last Updated" date as sufficient notice.

Your continued use of the 777l Platform after the effective date of any amended Privacy Policy constitutes your acknowledgement of the updated terms. If you do not agree with any changes to this policy, you should cease using the Platform and may request account closure and data deletion by contacting [email protected].

14. Contact Us & Data Requests

If you have any questions, concerns, or requests relating to this Privacy Policy or to the personal data 777l holds about you, please contact our support team using the details below. All privacy-related enquiries are handled by staff trained in data protection obligations.

• Email: [email protected] (plain text — not a clickable link)
• Subject line for data rights requests: "Data Rights Request"
• Subject line for minor account reports: "Minor Account Report"
• Subject line for general privacy queries: "Privacy Enquiry"
• Response time: We aim to acknowledge all privacy-related contacts within 48 hours and to provide a full substantive response within 30 calendar days. Where a request is particularly complex or where you have submitted multiple requests, we may extend this period by a further 30 days, in which case we will notify you of the extension and the reasons for it.
• Support hours: 24 hours a day, 7 days a week, Bangladesh Standard Time (BST, UTC+6). Support is available in both English and Bengali.

14.1 Formal Complaints

If you believe that 777l has not handled your personal data in accordance with this Privacy Policy or applicable data protection law, you have the right to lodge a formal complaint. To do so, email [email protected] with the subject line "Formal Privacy Complaint", your registered username, a clear description of the concern, and any supporting evidence. We will acknowledge your complaint within 24 hours and provide a full response within 14 calendar days.

If you remain dissatisfied following 777l's internal complaint review, you may escalate your complaint through the appropriate dispute resolution channels available in your jurisdiction. 777l will cooperate fully with any such process and provide all relevant documentation upon request.